Startups and Businesses fails because they build something nobody wants. It's crucial to identify your customers before investing.

In this article, we'll dive into the points that validates where the business will head on.

Problem - Solution Fit.

Does your product solve a real pain point?

Have people faced this problem before, and are they actively looking for a solution?

Conduct customer interviews, surveys, and market research.

Organic Interest & Word of Mouth.

Are people naturally talking about your product?

Do you receive referrals or inquiries without aggressive marketing?

Look for early adopters who are excited to try it.

Social Media & Community Engagement.

Are people discussing similar problems on forums like Reddit, Quora, or Facebook groups?

Do relevant communities exist around the topic?

Try posting about your product and see how people respond.

Willingness to Pay.

Are potential customers ready to pay for your solution?

Competitor Analysis.

Are there existing players in your market?

(Competitors validate demand but also indicate the need for differentiation.Look at their customer reviews and pain points)

Pilot Users & Beta Testing.

Release a minimal viable product (MVP) to a small group.

Do they continue using it?

Do they recommend it?

Gather real feedback before scaling.

Retention & Engagement Metrics.

If you already have users, are they coming back?

Metrics like customer retention rate, daily/monthly active users (DAU/MAU), and time spent on the product indicate interest.

Sales & Lead Generation.

Are potential customers signing up for your waiting list?

Are cold emails or outreach campaigns generating positive responses?

Test different acquisition channels (social ads, influencer marketing, cold emails).

Conclusion:

If your product has at least 3-4 strong indicators from this list, there’s a market for it. If not, pivot or refine your idea before scaling.

Always validate before investing heavily in development and marketing.